Novartis names digital lead

Novartis AG (NYSE:NVS; SIX:NOVN) named Bertrand Bodson to the newly created position of chief digital officer effective Jan. 1, 2018. Bodson, who is chief digital and marketing officer at digital retailer Argos, which is part of supermarket chain J Sainsbury plc (LSE:SBRY), will report to Novartis CEO Joseph Jimenez.

Novartis said Bodson will be responsible for creating and executing a company-wide digital strategy to improve the way the company uses data in drug discovery and development, engages with patients, doctors and other stakeholders, and automates business processes...