ARTICLE | Product Development
A year of digital progress at Novartis
How Novartis AG chief digital officer is integrating tech into drug development
December 22, 2018 1:15 AM UTC
Novartis AG Chief Digital Officer Bertrand Bodson is capping off his inaugural year with the pharma’s first approval of a digital therapeutic and 10 deals under his belt to integrate new technologies throughout the company.
Having assembled a lineup of pilot programs and tools, his task now is to build scale to maintain the pharma’s pole position in the digital space. ...
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