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ARTICLE | Product Development

How digital is evolving at pharmas

The definition of digital is coming into focus at pharmas as data science becomes the central value driver

December 17, 2021 8:35 PM UTC

As pharmas struggle with how to embrace, define and deploy digital technology, they are settling in on models that ingrain digital leadership in the C-suite and teams across the organization. The magnitude of these teams’ impact will depend on the degree to which they’re empowered with infrastructure, talent and seats at the table to take on mission-critical questions.

Defining digital, including its scope and potential, has been an ongoing conversation in biotech. ...

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