BioCentury
WEBCAST | Market Access

Global strategies matter, but customers are always local: Astellas’ Zieler 

CCO Claus Zieler on launch strategies in a changing world, the intersection of R&D and Commercial, and lessons for small companies

July 25, 2024 12:04 PM UTC

As Astellas prepares to launch four products in parallel, Chief Commercial Officer Claus Zieler is balancing the complexity of this multi-faceted enterprise with the simple guiding principle: it has to work at a local level, and that will change with geography, circumstance and time.

“The world really is quite diverse when it comes down to the local setting, and all of a sudden you’re faced with how do I take this global strategy and all these nice checklists of things that you have to prepare, and make it work at the local level,” he told The BioCentury Show. ...

BCIQ Company Profiles

Astellas Pharma Inc.