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Global strategies matter, but customers are always local: Astellas’ Zieler
CCO Claus Zieler on launch strategies in a changing world, the intersection of R&D and Commercial, and lessons for small companies
July 25, 2024 12:04 PM UTC
As Astellas prepares to launch four products in parallel, Chief Commercial Officer Claus Zieler is balancing the complexity of this multi-faceted enterprise with the simple guiding principle: it has to work at a local level, and that will change with geography, circumstance and time.
“The world really is quite diverse when it comes down to the local setting, and all of a sudden you’re faced with how do I take this global strategy and all these nice checklists of things that you have to prepare, and make it work at the local level,” he told The BioCentury Show. ...
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