Global strategies matter, but customers are always local: Astellas’ Zieler 

As Astellas prepares to launch four products in parallel, Chief Commercial Officer Claus Zieler is balancing the complexity of this multi-faceted enterprise with the simple guiding principle: it has to work at a local level, and that will change with geography, circumstance and time.

“The world really is quite diverse when it comes down to the local setting, and all of a sudden you’re faced with how do I take this global strategy and all these nice checklists of things that you have to prepare, and make it work at the local level,” he told The BioCentury Show. ...